Môr Privacy and Cookies Notice

Last updated: 22 July 2026

This Privacy and Cookies Notice explains how Mor Perfumery Limited collects, uses, stores and protects your personal information when you:

  • visit the Môr website;

  • join the Môr Circle waiting list;

  • complete a Circle entry;

  • take part in a Circle selection process;

  • become a Circle member;

  • purchase a product;

  • contact us; or

  • otherwise interact with Môr.

1. Who we are

Môr is a trading name of:

MOR PERFUMERY LIMITED
Company number: 16899488
Registered office: Pen Yr Yrfa, Nebo, Caernarfon, Wales, LL54 6EB
Registered in England and Wales
Email: jason@morperfumery.co

Mor Perfumery Limited is the data controller responsible for deciding how and why your personal information is used.

2. Personal information we collect

Depending on how you interact with Môr, we may collect the following information.

Identity and contact information

This may include:

  • your name;

  • email address;

  • mobile telephone number;

  • billing address;

  • delivery address; and

  • other contact details you provide.

Circle and order information

This may include:

  • your Circle waiting-list status;

  • your Circle entry and selection history;

  • your Circle membership status;

  • products ordered;

  • order dates and values;

  • delivery information;

  • returns and refund information;

  • customer-service enquiries; and

  • communication preferences.

Payment information

Payments are processed by Stripe or another payment provider identified at checkout.

We do not receive or store your complete payment-card number.

We may receive limited payment information, such as:

  • payment status;

  • transaction references;

  • billing country;

  • payment method type;

  • card expiry information; and

  • the last four digits of a payment card.

Website and technical information

When you use our website, we may collect:

  • your IP address;

  • browser type;

  • device type;

  • operating system;

  • pages viewed;

  • links selected;

  • approximate location;

  • referring website or advertisement;

  • website session information; and

  • cookie or advertising identifiers.

Communications

We may retain information you provide when you:

  • contact us by email, SMS, website form or social media;

  • make a complaint;

  • submit a review;

  • ask a question;

  • request a return or refund; or

  • exercise a data-protection right.

3. How we collect your information

We collect personal information:

  • directly from you when you enter information on our website;

  • when you join the Circle waiting list;

  • when you complete a Circle entry;

  • when you become a Circle member;

  • when you place an order;

  • when you contact us;

  • automatically when you use our website;

  • from payment, delivery, website and communications providers involved in providing our services; and

  • from analytics or advertising providers where the required permission has been given.

4. How we use your information

We may use your information to:

  • send the link needed to complete a Circle entry;

  • send limited reminders about an incomplete Circle entry;

  • operate the Circle waiting list;

  • administer Circle selection processes;

  • notify you about a selection outcome;

  • establish and manage Circle membership;

  • process payments;

  • process and deliver orders;

  • administer returns and refunds;

  • provide customer service;

  • communicate important information about your membership or orders;

  • notify you of future seasonal payments;

  • prevent fraud and misuse;

  • secure and maintain our website;

  • understand how our website and advertising perform;

  • improve our products and services;

  • comply with legal, accounting and tax obligations;

  • establish, exercise or defend legal claims;

  • record and respect marketing objections and opt-outs; and

  • send marketing where permitted by law.

5. Our lawful bases

UK data-protection law requires us to have a lawful basis for using personal information.

Depending on the activity, we rely on one or more of the following bases.

Contract and steps taken at your request

We may use your information where necessary to:

  • provide a Circle entry link you requested;

  • process your Circle entry;

  • establish or manage your Circle membership;

  • process an order;

  • take payment;

  • arrange delivery;

  • administer a return or refund; or

  • perform another part of our agreement with you.

Consent

We may rely on your consent for:

  • incomplete-signup reminder messages;

  • email or SMS marketing where consent is required;

  • analytics cookies;

  • advertising cookies; and

  • other non-essential tracking technologies.

You may withdraw your consent at any time.

Withdrawing consent does not affect processing that took place before it was withdrawn.

Legitimate interests

We may use information where it is reasonably necessary for our legitimate interests, provided those interests are not overridden by your rights.

Our legitimate interests include:

  • operating Môr and the Circle;

  • administering limited Circle places fairly;

  • responding to customer enquiries;

  • maintaining accurate business records;

  • preventing fraud and misuse;

  • securing our website and systems;

  • understanding business performance;

  • improving our website and customer experience;

  • managing complaints and disputes; and

  • protecting our legal rights.

Legal obligation

We may use and retain information where required to comply with:

  • tax obligations;

  • accounting requirements;

  • consumer-protection laws;

  • product-safety requirements;

  • court orders; or

  • other legal and regulatory obligations.

6. Circle waiting-list SMS messages

The first SMS

When you enter your mobile number and select JOIN, you request an SMS from Môr containing the link needed to continue or complete your Circle entry.

The first SMS will contain:

  • the link to continue your Circle entry; and

  • instructions explaining that you can reply STOP to opt out of further SMS messages.

Incomplete-entry reminders

By entering your mobile number and selecting JOIN, you agree that, if you do not complete your Circle entry, Môr may send you a limited number of reminder messages.

We will send no more than three incomplete-entry reminders.

These reminders may:

  • tell you that your Circle entry remains incomplete;

  • provide a link to continue the entry;

  • explain the steps still required; and

  • identify the Circle process you began.

The first signup-link message is not counted as one of the three reminder messages.

Stopping SMS messages

You can stop further reminder and marketing SMS messages at any time by:

  • replying STOP to an SMS; or

  • contacting jason@morperfumery.co.

Once your opt-out has been processed, we will not send further incomplete-entry reminders or promotional SMS messages to that number.

We may still contact you by email or another appropriate method where necessary in connection with:

  • an active order;

  • a payment;

  • a return or refund;

  • product safety;

  • a legal obligation; or

  • an existing Circle membership.

We may retain a minimal suppression record containing your mobile number so that we can continue to respect your opt-out.

7. Circle entries and selection processes

Joining the Circle waiting list does not guarantee that you will be selected for membership.

We may use your information to:

  • verify that your entry is complete;

  • administer the selection process;

  • prevent duplicate or fraudulent entries;

  • contact you about the outcome;

  • attempt to take an authorised payment if you are selected; and

  • establish your Circle membership following successful payment.

If you are not selected, you may remain eligible for future selection processes unless you ask us to remove you from the waiting list.

You can ask to leave the waiting list by contacting us.

8. Circle and order communications

Where you complete a Circle entry, become a member or place an order, we may contact you about:

  • confirmation of your entry;

  • selection outcomes;

  • membership confirmation;

  • forthcoming seasonal payments;

  • successful or unsuccessful payments;

  • order confirmations;

  • delivery updates;

  • returns;

  • refunds;

  • account security;

  • product recalls or safety information; and

  • significant changes affecting your membership.

These communications are separate from general promotional marketing.

9. Marketing communications

We may send marketing by email or SMS where:

  • you have consented;

  • the existing-customer soft opt-in applies; or

  • another lawful route permits us to do so.

Marketing may include information about:

  • Môr fragrances;

  • future releases;

  • Circle availability;

  • events;

  • products;

  • offers; and

  • other Môr news.

You are not required to agree to general marketing to place an order or become a Circle member.

You can unsubscribe from marketing emails by using the unsubscribe link in the message.

You can stop marketing SMS messages by replying STOP, where available, or by contacting us.

We do not sell your personal information to other organisations for their marketing.

10. Cookies and similar technologies

Our website uses cookies and similar technologies, including pixels, tags and local storage.

Strictly necessary cookies

These are needed to provide essential website functions, such as:

  • website security;

  • fraud prevention;

  • shopping baskets;

  • checkout;

  • payment processing;

  • account access; and

  • remembering privacy preferences.

These cookies do not normally require consent.

Preference cookies

These remember choices you make about how the website operates.

Analytics cookies

These help us understand:

  • how people find our website;

  • which pages are visited;

  • how visitors move through the website;

  • whether errors occur; and

  • how well the website performs.

Advertising cookies and technologies

These may be used to:

  • measure advertising performance;

  • understand whether an advertisement led to a website visit, entry or purchase;

  • limit repeated advertisements;

  • create advertising audiences; and

  • show advertisements that may be more relevant.

We will request consent before using non-essential cookies or similar technologies where consent is required.

You can accept, reject or manage non-essential cookies through our cookie banner or cookie settings.

You may change or withdraw your cookie preferences at any time.

Details of individual cookies, their providers, purposes and durations should be available through the website’s cookie settings.

11. Who we share information with

We do not sell personal information.

We may share information with trusted organisations that help us operate Môr, including:

  • website hosting and ecommerce providers;

  • payment processors, including Stripe;

  • SMS and email communications providers;

  • delivery and return providers;

  • fulfilment providers;

  • analytics providers;

  • advertising platforms, where permitted;

  • IT and cybersecurity providers;

  • fraud-prevention providers;

  • accountants;

  • insurers;

  • legal and professional advisers;

  • regulators, courts and law-enforcement organisations where required; and

  • prospective purchasers, investors or advisers in connection with a possible sale, investment or restructuring of the business.

These organisations may act as processors on our behalf or as separate data controllers, depending on the service they provide.

Where an organisation acts as our processor, it is only permitted to process personal information for agreed purposes and in accordance with applicable data-protection requirements.

12. International transfers

Some providers or their systems may be located outside the United Kingdom.

Where personal information is transferred outside the UK, we take steps to ensure that an appropriate legal transfer mechanism is used.

Depending on the destination and provider, this may include:

  • UK adequacy regulations;

  • the UK International Data Transfer Agreement;

  • the UK Addendum to the European Commission’s Standard Contractual Clauses; or

  • another transfer safeguard permitted by UK data-protection law.

You may contact us for further information about safeguards used for a particular transfer.

13. How long we retain information

We retain personal information only for as long as reasonably necessary for the relevant purpose.

Our usual retention periods are as follows.

Incomplete Circle entries

Information relating to an incomplete entry will normally be retained while the reminder process is active and for up to 30 days after the final reminder.

It may be retained for longer where:

  • you subsequently complete the entry;

  • you ask us to retain it;

  • it is needed to honour an opt-out;

  • it is required for fraud prevention; or

  • it is needed for legal or regulatory purposes.

Waiting-list and selection information

Waiting-list information is retained while you remain eligible for selection processes.

Where you leave the waiting list, we will normally delete or anonymise the information within a reasonable period, except where limited information must be retained for legal, security or suppression purposes.

Circle membership records

Membership, payment and order records are normally retained for the duration of your membership and for up to six years afterwards where necessary for tax, accounting, contractual or legal purposes.

Order and accounting information

Order, payment, refund and accounting records are normally retained for at least six years from the end of the relevant financial period, or longer where required by law.

Customer-service communications

General correspondence is normally retained for up to two years after the matter is resolved.

Correspondence connected to an order, complaint, dispute or legal claim may be retained for longer.

Marketing records

Marketing contact information is retained until you unsubscribe, withdraw consent or object.

Suppression records

A minimal record of an opt-out may be retained for as long as necessary to ensure that we do not contact you again against your wishes.

Cookies and analytics

Cookie and analytics information is retained for the periods identified in our cookie settings or by the relevant provider.

We may retain information for longer where:

  • required by law;

  • a complaint or dispute is ongoing;

  • a payment is disputed;

  • fraud is suspected; or

  • it is needed to establish, exercise or defend a legal claim.

14. Security

We use appropriate technical and organisational measures designed to protect personal information against:

  • loss;

  • theft;

  • misuse;

  • unauthorised access;

  • unauthorised disclosure;

  • alteration; and

  • destruction.

Access to personal information is restricted to people and service providers who reasonably require it for legitimate purposes.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

15. Automated and rules-based decisions

Môr may use a random or rules-based selection process to allocate limited Circle places.

The selection process is not intended to:

  • profile applicants using sensitive personal characteristics;

  • assess creditworthiness; or

  • make decisions based on race, religion, health, political beliefs or other special-category information.

Where a process is automated, you may contact us to request further information about how it operates.

16. Is providing information compulsory?

You are not legally required to provide personal information to Môr.

However, some information is necessary to provide a requested service.

For example:

  • a mobile number is required to send the Circle entry link;

  • a name and contact details are required to administer membership;

  • an address is required to deliver an order; and

  • payment information is required to complete a purchase.

If you do not provide required information, we may be unable to complete your Circle entry, establish membership or fulfil an order.

17. Your data-protection rights

Depending on the circumstances, you may have the right to:

  • request access to your personal information;

  • ask us to correct inaccurate or incomplete information;

  • request deletion of your information;

  • request restriction of processing;

  • object to certain uses of your information;

  • receive certain information in a portable format;

  • withdraw consent at any time; and

  • complain to the Information Commissioner’s Office.

Some rights are subject to legal conditions and exceptions.

Right to object to direct marketing

You have an absolute right to object to the use of your personal information for direct marketing.

If you object, we will stop using your information for that purpose.

To exercise a right, contact:

jason@morperfumery.co

We may ask for reasonable information to confirm your identity before dealing with a request.

18. Complaints

Please contact us first if you have concerns about how your information has been used:

jason@morperfumery.co

You also have the right to complain to:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

19. Changes to this notice

We may update this notice where:

  • our services change;

  • our providers change;

  • our data practices change; or

  • legal or regulatory requirements change.

The current version will be published on our website and the date at the beginning of the notice will be updated.